Introducing FMRU

Introducing FMRU

We have officially launched our M.V.P. of FMRU! Our company is an online clothes and accessories marketplace, with our main focus on delivering the most advanced user shopping experience on the market. The technology used in our website is the most advanced and user friendly body measurement software in the world and the products we offer are provided via our partnering independent clothing brands.

The technology measures your body to recommend a proper fit for your online clothing purchases like never before. To use our site effectively, you will be required to upload two images of yourself to get these accurate body measurements. This may be unorthodox for online shopping but we really want you to be open to changing your perception of how online shopping is to be done. Uploading your images is a one time requirement and your data will be saved to your profile until you decide to personally go in and change it. See our guide for how to stand when uploading images.


 How to upload images to Shopright Clothing

How to upload images to Shopright Clothing (Womens)

The images you upload will yield 47 body measurements which are then compared to each products unique sizing chart; thus allowing us to confidently deliver the best size recommendation possible. 

Our attempt to completely change how online shopping is done will not happen overnight, it will be a gradual growth lead by our early adopters. The lean approach we are taking to build this company will give us the opportunity to continuously learn and innovate based on user behaviours, user patterns and feedback we get. So with that being said  we would like to encourage you to reach out to us about issues, bugs, features you don't like & things you do. Contact us.

As we focus on the user, we have implemented some key policies which are currently foreign in online shopping; Free North American shipping and a 15 day return period once a product is received for whatever reason. A feature we are also very excited about is the ' shop for a friend function ' which allows you to get size recommendations for friends and family based on their measurements, only if they already have an existing profile. 


We are so excited to be starting this journey with you and we look forward to building an incredible business- consumer relationship. 




Lucas Koren 


FMRU Clothing Logo

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